Introducing: The New Look Cellar Door Range

At Tulloch, we’ve never been ones to stand still. Wine evolves, styles evolve, and so should the way we present them. That’s why we’re excited to share something we’ve been quietly working on behind the scenes: the refreshed labels for our Cellar Door Range.

If you’ve visited us recently or browsed our shelves, you might have already noticed them. But these aren’t just new labels for the sake of new labels. This is about telling the Tulloch story in a way that feels true to who we are now. Modern, thoughtful, and a little playful.

 

What’s Different?

Every label in the Cellar Door Range now carries a uniquely cropped piece of the Tulloch brand mark. At first glance, it might feel abstract. Look closer, and you’ll see: each fragment fits into a larger puzzle. One bottle at a time, these pieces connect to form a bigger picture of what Tulloch represents.

It’s a bit like wine itself: layered, subtle, and rewarding to explore.

 

 

Your Piece of the Puzzle

The Cellar Door Range has always been about exploration. It’s where we let ourselves play with alternative and emerging varieties such as Vermentino, Barbera, or Sangiovese. These aren’t your everyday wines. They’re crafted with the same dedication as our Hunter Valley classics but bring a fresh perspective, designed to reflect both time and place.

By picking up a bottle, you’re not just taking home wine. You’re taking home a piece of Tulloch’s story. A literal fragment of the brand, designed to live on your shelf, your table, or shared with friends.

Why the change?

We wanted to capture what our cellar door experience really feels like: warm, welcoming, and just a little bit different from the usual.

That’s why the colours are bold but meaningful, chosen to compliment the wine inside while standing confidently on their own. That’s why we’ve focused on tactile, high-quality finishes. Labels you actually want to touch and look at twice. And that’s why, behind the design, there’s still the same commitment to beautifully crafted wine that’s always been at our core.

 

The Range

You’ll find all your favourites wearing their new look:

  • Tempranillo Cellar Door Release
  • Vermentino Cellar Door Release
  • Sangiovese Cellar Door Release
  • Pinot Gris Cellar Door Release
  • Barbera Cellar Door Release
  • Verscato Cellar Door Release
  • Rosé Cellar Door Release
  • Prosecco Cellar Door Release
  • Verdelho Late Picked Cellar Door Release
  • 88 Red Cellar Door Release
  • Shiraz Chairman’s Cellar Door Release

Each with its own colour story, pulled from a carefully curated palette designed to feel both contemporary and timeless.

 

 

At the end of the day, Tulloch wines are about people. Family, friends, moments shared. We make wine that fits your life, whether that’s around a dinner table, in the backyard, or on a quiet night in.

This new Cellar Door Range design is simply an extension of that philosophy: approachable, crafted, and ready to be enjoyed however you like.

We invite you to come in, have a look, and take home your own piece of Tulloch. One sip, one story, one moment at a time.

 

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