Is a Wine Club Worth It? Here’s What You Actually Get as a Wine Club Member

There’s usually a moment when people realise wine is becoming more than just something they drink. Maybe it’s the bottle opened at a long lunch that somehow stretches into sunset. The red shared around the table during winter. The white pulled from the fridge on a warm Friday afternoon after a long week.

Wine has a way of attaching itself to people, places and memories. And that’s often when the idea of joining a wine club starts to make sense.

Because the best wine clubs aren’t really about receiving random bottles in the mail. They’re about making wine feel more personal, more connected and easier to enjoy as part of everyday life.

At Tulloch Wines, the 1895 Wine Club was built around exactly that idea. Flexible, rewarding and designed to fit around the way real people actually enjoy wine.

What Does a Wine Club Actually Include?

Every winery approaches membership a little differently, but most wine clubs are built around recurring deliveries and exclusive member benefits.

At Tulloch, members commit to purchasing 24 bottles annually, with the flexibility to choose how and when those wines arrive throughout the year.

Some members prefer:

24 bottles once a year

12 bottles twice a year

6 bottles across four seasonal deliveries

And honestly, that flexibility matters more than people expect. Summer might call for fresh Semillon and long afternoons outside. Winter often leans towards richer reds shared around a table with friends. The club gives members the ability to tailor deliveries around seasons, occasions and personal taste, rather than being locked into the same selection every time.

The Benefits Go Beyond Wine Discounts

Of course, there are practical perks too.

1895 Wine Club members receive:

20% off all wine purchases

Priority pricing across the range

Free shipping Australia-wide on orders over $250

Discounted flat-rate shipping for smaller orders

And if you regularly buy wine throughout the year, those savings add up surprisingly quickly.

But what many members end up valuing most are the things that feel harder to put a dollar figure on.

 

A More Personal Wine Experience

The best wine clubs feel less transactional and more personal. Before each selected delivery month, members receive a reminder via SMS and email, giving them the chance to customise their order based on what they’re enjoying at the time.

And if life gets busy? Our Wine Club team prepares a curated selection based on previous preferences, making the process feel simple and effortless. It’s designed to feel easy. Not complicated.

Membership also includes invitations to exclusive experiences that go beyond the bottle:

Member-only dinners and events

Private tastings

Behind-the-scenes experiences

Complimentary cheese boards with Member Tastings at the Cellar Door

For many members, these moments become part of the reason they stay. The wine is what brings people in, but the connection is often what keeps them there.

 

Access to Wines Most People Never See

One of the biggest advantages of joining a winery wine club is access.

Many Museum, back vintage and Limited Release wines are kept for Member only access. Wine club members are often the first to hear about new vintages and exclusive offers before they disappear.

For wine lovers, that means access to:

Limited Release wines

Museum and back vintage wines

Early release access

Exclusive member offers and packs

It also creates a stronger connection to the brand itself. Not just drinking the wines, but following the stories, seasons and vintages behind them.

So, Is a Wine Club Worth It?

Honestly, it depends what you want from wine.

If wine is simply something you occasionally pick up on special occasions, maybe a wine club isn’t necessary.

But if wine is part of how you celebrate, unwind, host friends or create memories throughout the year, joining a wine club can completely change the way you experience it.

The right wine club should feel flexible, personal and rewarding. It should make discovering wine feel exciting again while bringing a little more ease and enjoyment into everyday moments.

At Tulloch Wines, that’s exactly what the 1895 Wine Club was designed to do.

Not just deliver wine.

But help people stay connected to the moments that come with it.

 

FIND OUT MORE ABOUT THE 1895 WINE CLUB AND SIGN UP HERE

We can't wait to welcome you to the family!

 

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